Content Solutions for B2B Startups
Amplify Your Presence. Get Set for Scale
We use deep experience, market knowledge, and AI tools to script success for startups.
Go full throttle ahead with your go-to-market plan with Purple Iris
Stay Laser Focused on Marketing Outcomes
Purple Iris Communications offers full-scale content services to startups to advance their marketing goals and fuel business growth
Grow Thought Leadership
Cut through the noise and establish your company’s
voice in the market
Engage Users
Build, nurture, and grow user communities with targeted communication
Create Lead Magnets
Get more out of demand gen campaigns with content that influences decision-makers
Our Flexible Content Solutions
Choose from one of our pre-packaged offerings or talk to us to build your own a la carte solution
Building and Elevating
Brand Awareness
Authentic content to tell your brand story and grow the company profile
Campaign Kit for
Demand Gen Activities
Content for integrated campaigns to fill your marketing funnel
360-Degree Content
Strategy and Planning
A comprehensive plan for sustained, measurable outcomes
What Startup Clients Say About Our Work
Here's how the founder of a fintech company described his experience of working with us...
They were available to us through the entire process and made sure there were no challenges in execution.
A senior executive of a digital products company said this...
Purple Iris sets high standards for the work they deliver. We found the team to be brimming with new ideas, meticulous with their work, and flexible and easy to work with.
Here's what the head of an IT services company said...
Their empathy and understanding of our business needs were impressive.
We Speak Your Language
Our team understands the nuances of your industry and creates content that resonates with your audience
B2B Tech
Banking and
Finance
Fintech
Manufacturing
Healthcare
Project
Management
Edtech
Automotive
Our Approach
FAQs
Have questions? We have you covered
Creating content is easy. Creating content that drives pipeline growth, builds authority, and supports your GTM motion — that’s where a B2B agency like Purple Iris comes in. We help startups turn content into a strategic lever, with high-quality assets that build trust and influence decisions across a long buying cycle.
Think of content strategy as your content operating system. It defines your goals, buyer personas, key themes, formats, and channels, all mapped to your business objectives. With a clear strategy in place, you’re not just putting content out there; you’re building momentum that compounds over time.
We tailor content to where you are in your growth journey, whether it’s top-of-funnel visibility or bottom-of-funnel conversion. This includes blogs, founder POVs, white papers, sales decks, landing pages, email campaigns, and more. Every asset is created to reflect your voice and engage your ideal customer profile.
We start by aligning with your GTM roadmap, campaign goals, and key product or funding milestones. Then, we plan a content mix that supports these initiatives, across channels and buyer stages. The outcome is a lean, actionable editorial calendar that helps you stay consistent without overwhelming your team.
No worries, we’re built for that. Our writers dive deep into your space through independent research, competitor analysis, and market trends. When needed, we’ll tap into your internal experts for short syncs, but we’re mindful of your team’s time. The idea is to plug in with minimal friction.
Definitely. We offer pilot projects so you can experience our approach, turnaround, and quality before going all in. It’s a great way to test collaboration fit, validate outcomes, and then scale to a content retainer or long-term plan that works for you.
Not sure what will work best for you?
We are happy to help.
Get in Touch With Us
in**@pu*************.com