With B2B technology buying increasingly shifting online, the value of content to attract, persuade, and retain buyers is growing. Marketing leaders are prioritizing content creation to equip customers with the right information and insights at the right time. B2B technology content must check all the boxes—educative, authoritative, engaging, and persuasive—to resonate and convert.
Purple Iris Communications is a content partner to leading technology companies, enabling them to meet their marketing goals with informed and incisive writing. Our team of highly experienced technology writers, including industry experts, helps elevate our clients’ thought leadership and boost marketing effectiveness.
We take B2B tech writing to the next level with a strong understanding of digital technologies and two decades of experience in working with technology companies.
A Few Technology Areas We Specialize in
Cloud Computing
With the demand for IT modernization moving full steam ahead, companies that provide cloud services are working with us to elevate their communications.
Artificial Intelligence
Enterprises offering AI and Generative AI solutions are keen to convert customer interest in AI into investments. We are helping them demystify concepts and cut through the noise.
Automation
From robotic process automation to intelligent automation and hyperautomation, technology advancements continue. Our work captures the role of automation in digital transformation.
Data Analytics
Understanding data analytics concepts and methodologies can be confusing. We help users and decision-makers develop insights into the business applications of data analytics.
Internet of Things
Connected devices are transforming how companies make decisions, deliver services and create innovative solutions. We help them take those stories to the market.
IT and Software Development
Writing about IT does not have to be technical. Our IT clients depend on us to create business-friendly content that appeals to decision-makers.
