Creating content may be easy, but creating effective B2B content that builds trust, drives engagement, and supports sales is a different game. A specialized agency like Purple Iris helps you develop strategic, high-quality assets that guide buyers through complex decision journeys and position your organization as a credible, knowledgeable brand.

A content strategy acts as your roadmap, outlining what to create, who to speak to, and how to measure success. It typically includes business goals, target audience personas, content themes, formats, distribution plans, and key performance indicators to ensure your content is aligned and impactful.

We offer a wide mix based on your goals, from thought leadership assets like articles, white papers, and case studies to sales-driven content like landing pages, emailers, and brochures. We tailor each piece to suit your brand voice and the needs of your buyer.

We start by aligning with your GTM strategy and upcoming business priorities. Based on this, we plan relevant topics, formats, and publishing schedules. The result is a structured yet flexible content calendar that ensures consistency and relevance throughout the quarter.

That’s completely fine. Our writers conduct independent research to understand your industry, audience, and competitors. For highly technical topics, we may request short conversations with your subject matter experts from time to time.

Your brand voice is the tone and personality your business uses in communication. Whether formal and authoritative or conversational and bold, we help define and maintain a consistent voice that aligns with your brand values and resonates with your target audience.

Thought leadership content includes blog posts, opinion articles, white papers, reports, and even podcasts that reflect your unique perspective. It is designed to build credibility, educate your audience, and spark meaningful conversations — without sounding overtly promotional.

We track performance using metrics that align with your goals, such as website traffic, keyword rankings, email open rates, and social engagement. These insights help us refine the strategy and ensure your content is contributing to real business outcomes.

Confidentiality is a priority. We sign non-disclosure agreements with every client and follow strict internal guidelines to protect your proprietary data. No information is shared externally without written approval, ensuring complete trust and transparency.

We have three different engagement models. One, a retainer model in which, for a fixed monthly fee, we either provide you with a dedicated resource or commit to a pre-defined volume of work. Two, on the basis of an annual rate contract for a wide range of services. Three, we work on projects, e.g. a website refresh project or an annual report.

Our team is fully remote, working across India’s major cities and the Bay Area in the US. This allows us to bring both a global perspective and local agility to every project — and stay closely connected with your team, wherever you are.

Most of our clients have in-house writers. They work with us for extra bandwidth, niche expertise, or support for special projects. We collaborate closely with your internal stakeholders to complement their efforts. Our goal is to make your inhouse team’s workload lighter and your content stronger.

Yes — and we highly recommend it. Repurposing helps you extend the life and reach of valuable assets. For example, a white paper can become multiple blog posts, social media snippets, or emailers. We help identify what’s reusable and adapt it for different formats and platforms, while ensuring consistency and impact.

Yes, we offer pilot projects for those who want to test the waters before committing long-term. It gives both sides a chance to understand expectations, processes, and working chemistry. If it’s a fit, we can then build a retainer or content roadmap that fits your needs.