The social sector landscape in India is evolving rapidly, with new opportunities emerging and philanthropic funding set to grow across donor types. A key development is the greater focus on Environmental, Social, and Governance (ESG) goals by businesses, which is translating into increased spending on Corporate Social Responsibility (CSR).
For non-governmental organizations (NGOs), the market for fundraising has indeed improved. However, challenges persist in how effectively an NGO reaches out to potential donors, communicates and engages with different target audiences, and attracts funds. NGOs need a more focused approach with sharper communication that appeals to different donor personas.
Purple Iris Communications offers 360-degree communication services to NGOs to support their fundraising efforts. Our team leverages its deep expertise in marketing and communications, as well as an understanding of the social sector, to create robust strategies and provide campaign support to NGOs.
Our Mission: ENHANCE the efforts of non-profits to grow their brand presence. Collaborate to enable them to ENGAGE more meaningfully with their stakeholders. ENRICH their credible work through impactful stories.