The social sector landscape in India is fast evolving, with new areas of opportunity emerging and philanthropic funding set to grow across donor types. A key development is a greater focus on Environmental, Social and Governance (ESG) goals by businesses that is translating into increased spending towards Corporate Social Responsibility (CSR).
For non-governmental organisations (NGOs), the market for fundraising has indeed improved. However, challenges persist in how effectively an NGO reaches out to potential donors, communicates and engages with different target audiences, and attracts funds. NGOs need a more focused approach with sharper communication that appeals to different donor personas.
Purple Iris Communications offers 360-degree communications services to NGOs to help them meet their fundraising efforts. Our team uses its deep expertise in marketing and communications and an understanding of the social sector to create robust strategies and offer campaign support to NGOs.
Our Mission: ENHANCE the efforts of non-profits to grow their brand presence. Collaborate to enable them to ENGAGE more meaningfully with their stakeholders. ENRICH their credible work through impactful stories.