Founder & Chief Content Strategist
Panchalee is a seasoned communications professional and founder of Purple Iris Communications in India and Singapore. She is responsible for the agency’s overall business, client engagements and project delivery.
She believes the appeal of the written text is growing – albeit in newer formats – and that makes the role of content writing agencies central to an organisation’s marketing success.
Panchalee takes pride in the way Purple Iris Communications has grown client relationships over the past decade, with a singular focus on the use of content to elevate a brand.
In her 26 years in the profession, she has spent over 12 years in newsrooms picking up and sharpening editorial skills. She has worked for The Asian Age and The Times of India in India, and contributed to The Strait Times in Singapore.
Range of experience: 10-26 years
In-house team with stints in leading national media houses and specialty magazines
Consultants with wealth of media experience
CFA, CMA certified finance writer
Technology writer with strong understanding of cloud, ?
Business writer with data analytics and digital marketing certifications
Depth for thought leadership content
Flair for creative content
Sharp messaging for marketing content