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Communications is a constantly evolving field, and we have a ringside view of that. In this blog, you will find our thoughts, ideas and recommendations based on our learnings on the job

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02 April 2022
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Writing a Press Release: Tips on How to…

Every day thousands of press releases exchange hands but only a small fraction of them…

Blog Business Communications
02 April 2022
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Why You Need a Content Writing Agency: Top…

Team Purple Iris Content is the gateway to grabbing the attention of your audience. But…

Blog Business Communications
02 April 2022
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What Business Leaders Must Know About Thought Leadership…

Panchalee Thakur Until recently, the sharing of knowledge was the domain of educators, and it…

Blog Business Communications
02 April 2022
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Expand Your Content Universe: Invest in Earned, Owned,…

Team Purple Iris Content is the fuel that drives marketing. Companies need to get a…

Blog Business Communications
02 April 2022
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Repurpose Webinar Content: Eight Smart Ways To Do…

Team Purple Iris Raise your hand if this statistic rings a bell: 54 percent of…

Blog Business Communications
02 April 2022
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Persuasive Writing: Aim to Convince and Convert, Not…

Panchalee Thakur  Communicating with the purpose of persuading someone to not just think differently but…

Blog Business Communications
02 April 2022
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Decoding Empathy in Communication: Know How to Get…

Panchalee Thakur The use of empathy in communication has been a part of the corporate…

Blog Business Communications
02 April 2022
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The Ultimate Guide to B2B Content Writing

Panchalee Thakur The way companies communicate with their customers has evolved in the past few…

Blog Business Communications
02 April 2022
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Year-Ender Series: 5 Thought Leadership Themes to Focus…

Panchalee Thakur Each year new ideas take shape and new thinking emerges. Opinion makers and…

Blog Business Communications
02 April 2022
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Year-Ender Series: 5 Forms of Content You Will…

Panchalee Thakur Each year the pundits declare the death of one form of content and…

Blog Business Communications
02 April 2022
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Year-Ender Series: Words We Don’t Want to Hear…

Panchalee Thakur If there is one exercise that defines the global mood and tells us…

Blog Business Communications
02 April 2022
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Social media content: 4 examples of great campaigns

Panchalee Thakur Educative and supportive. Positive and inspirational. Light-hearted and empathetic. Social media content this…

Blog Business Communications
02 April 2022
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Publishing an email newsletter: 5 mistakes you must…

A nifty design, attractive visuals and well—written copy — these are three ingredients that make…

Blog Business Communications
02 April 2022
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5 types of evergreen content to create for…

Team Purple Iris At a time of instant hits, clickbait headlines and content created purely…

Blog Business Communications
02 April 2022
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How to use business storytelling to improve effectiveness…

Panchalee Thakur A story that sticks as opposed to facts that need the effort to…

Blog Business Communications
02 April 2022
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Content Audit: 5 Steps To Improve User Engagement

Team Purple Iris You must have heard this already: the Internet does not forget. But…

Blog Business Communications
02 April 2022
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Why Employee Newsletter is Key to Boosting Morale…

Panchalee Thakur First came images and stories that narrated the toll that COVID-19 was taking…

Blog Business Communications
02 April 2022
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The great digital rush: strong case for technology…

Panchalee Thakur In a matter of days, we saw businesses settle into a remote working…

Blog Business Communications
02 April 2022
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I’ve been working from home for 12 years.…

Panchalee Thakur You have now spent several weeks working from home. You have enjoyed some…

Blog Business Communications
02 April 2022
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Communication in the Time of COVID-19

Panchalee Thakur Heads of states using video conferencing to discuss global issues. Large conferences being…

Blog Business Communications

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