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Writing a Press Release: Tips on How to Pack a Punch

Every day thousands of press releases exchange hands but only a small fraction of them secure a spot in the media. Press…

Why You Need a Content Writing Agency: Top 5 Reasons

Team Purple Iris Content is the gateway to grabbing the attention of your audience. But producing good content is not a one-time…

What Business Leaders Must Know About Thought Leadership Content

Panchalee Thakur Until recently, the sharing of knowledge was the domain of educators, and it took place in institutions of learning. Beyond…

Expand Your Content Universe: Invest in Earned, Owned, Paid Media

Team Purple Iris Content is the fuel that drives marketing. Companies need to get a firm grip on both the volume and…

Striking the Right Balance

Chitra Dhinakaran Nature seeks symmetry. A right balance between the yin and the yang, the dark and the light. Even the human…

For Here.. Or to Go

Chitra Dhinakaran One universal experience is the morning cuppa. Coffee/Kopi/Kappi is a must have “elixir” for most of us. But coffee consumption…

Politics aside, the story of Singapore’s ‘improbable prime minister’ has leadership gems

Tall Order – the Goh Chok Tong Story was a delightful weekend read. Panchalee Thakur Political biographies are often too salacious or too…

Voices from Chernobyl by Svetlana Alexievich

Panchalee Thakur This April it would be 30 years since a nuclear disaster had struck Chernobyl, a nuclear plant in Pripyat in…