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Expand Your Content Universe: Invest in Earned, Owned, Paid Media

Team Purple Iris Content is the fuel that drives marketing. Companies need to get a firm grip on both the volume and…

Repurpose Webinar Content: Eight Smart Ways To Do It

Team Purple Iris Raise your hand if this statistic rings a bell: 54 percent of B2B professionals attend webinars every week.  Webinars…

Persuasive Writing: Aim to Convince and Convert, Not Coerce

Panchalee Thakur  Communicating with the purpose of persuading someone to not just think differently but also act in a particular way is…

Decoding Empathy in Communication: Know How to Get it Right

Panchalee Thakur The use of empathy in communication has been a part of the corporate discourse for a while now. Today, in…

Striking the Right Balance

Chitra Dhinakaran Nature seeks symmetry. A right balance between the yin and the yang, the dark and the light. Even the human…

For Here.. Or to Go

Chitra Dhinakaran One universal experience is the morning cuppa. Coffee/Kopi/Kappi is a must have “elixir” for most of us. But coffee consumption…

Politics aside, the story of Singapore’s ‘improbable prime minister’ has leadership gems

Tall Order – the Goh Chok Tong Story was a delightful weekend read. Panchalee Thakur Political biographies are often too salacious or too…

Voices from Chernobyl by Svetlana Alexievich

Panchalee Thakur This April it would be 30 years since a nuclear disaster had struck Chernobyl, a nuclear plant in Pripyat in…