Communications is a constantly evolving field, and we have a ringside view of that. In this blog, you will find our thoughts, ideas and recommendations based on our learnings on the job
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02 April 2022
Writing a Press Release: Tips on How to…
Every day thousands of press releases exchange hands but only a small fraction of them…
BlogBusiness Communications
02 April 2022
Why You Need a Content Writing Agency: Top…
Team Purple Iris Content is the gateway to grabbing the attention of your audience. But…
BlogBusiness Communications
02 April 2022
What Business Leaders Must Know About Thought Leadership…
Panchalee Thakur Until recently, the sharing of knowledge was the domain of educators, and it…
BlogBusiness Communications
02 April 2022
Expand Your Content Universe: Invest in Earned, Owned,…
Team Purple Iris Content is the fuel that drives marketing. Companies need to get a…
BlogBusiness Communications
02 April 2022
Repurpose Webinar Content: Eight Smart Ways To Do…
Team Purple Iris Raise your hand if this statistic rings a bell: 54 percent of…
BlogBusiness Communications
02 April 2022
Persuasive Writing: Aim to Convince and Convert, Not…
Panchalee Thakur Communicating with the purpose of persuading someone to not just think differently but…
BlogBusiness Communications
02 April 2022
Decoding Empathy in Communication: Know How to Get…
Panchalee Thakur The use of empathy in communication has been a part of the corporate…
BlogBusiness Communications
02 April 2022
The Ultimate Guide to B2B Content Writing
Panchalee Thakur The way companies communicate with their customers has evolved in the past few…
BlogBusiness Communications
02 April 2022
Year-Ender Series: 5 Thought Leadership Themes to Focus…
Panchalee Thakur Each year new ideas take shape and new thinking emerges. Opinion makers and…
BlogBusiness Communications
02 April 2022
Year-Ender Series: 5 Forms of Content You Will…
Panchalee Thakur Each year the pundits declare the death of one form of content and…
BlogBusiness Communications
02 April 2022
Year-Ender Series: Words We Don’t Want to Hear…
Panchalee Thakur If there is one exercise that defines the global mood and tells us…
BlogBusiness Communications
02 April 2022
Social media content: 4 examples of great campaigns
Panchalee Thakur Educative and supportive. Positive and inspirational. Light-hearted and empathetic. Social media content this…
BlogBusiness Communications
02 April 2022
Publishing an email newsletter: 5 mistakes you must…
A nifty design, attractive visuals and well—written copy — these are three ingredients that make…
BlogBusiness Communications
02 April 2022
5 types of evergreen content to create for…
Team Purple Iris At a time of instant hits, clickbait headlines and content created purely…
BlogBusiness Communications
02 April 2022
How to use business storytelling to improve effectiveness…
Panchalee Thakur A story that sticks as opposed to facts that need the effort to…
BlogBusiness Communications
02 April 2022
Content Audit: 5 Steps To Improve User Engagement
Team Purple Iris You must have heard this already: the Internet does not forget. But…
BlogBusiness Communications
02 April 2022
Why Employee Newsletter is Key to Boosting Morale…
Panchalee Thakur First came images and stories that narrated the toll that COVID-19 was taking…
BlogBusiness Communications
02 April 2022
The great digital rush: strong case for technology…
Panchalee Thakur In a matter of days, we saw businesses settle into a remote working…
BlogBusiness Communications
02 April 2022
I’ve been working from home for 12 years.…
Panchalee Thakur You have now spent several weeks working from home. You have enjoyed some…
BlogBusiness Communications
02 April 2022
Communication in the Time of COVID-19
Panchalee Thakur Heads of states using video conferencing to discuss global issues. Large conferences being…
