Team Purple Iris Show, don’t tell. It is a technique that writers employ in storytelling…
Every day thousands of press releases exchange hands but only a small fraction of them…
Panchalee Thakur A few weeks ago a client’s new website went live – a year…
Team Purple Iris Content is the gateway to grabbing the attention of your audience. But…
Team Purple Iris Content is the fuel that drives marketing. Companies need to get a…
Panchalee Thakur Until recently, the sharing of knowledge was the domain of educators, and it…
Team Purple Iris Raise your hand if this statistic rings a bell: 54 percent of…
Panchalee Thakur Communicating with the purpose of persuading someone to not just think differently but…
Panchalee Thakur Heads of states using video conferencing to discuss global issues. Large conferences being…
Panchalee Thakur The use of empathy in communication has been a part of the corporate…
Panchalee Thakur The way companies communicate with their customers has evolved in the past few…
Panchalee Thakur Each year new ideas take shape and new thinking emerges. Opinion makers and…
Panchalee Thakur Each year the pundits declare the death of one form of content and…
Panchalee Thakur If there is one exercise that defines the global mood and tells us…
Panchalee Thakur Educative and supportive. Positive and inspirational. Light-hearted and empathetic. Social media content this…
A nifty design, attractive visuals and well—written copy — these are three ingredients that make…
Team Purple Iris At a time of instant hits, clickbait headlines and content created purely…
Panchalee Thakur A story that sticks as opposed to facts that need the effort to…
Team Purple Iris You must have heard this already: the Internet does not forget. But…
Panchalee Thakur First came images and stories that narrated the toll that COVID-19 was taking…
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