Content creation is easy, but not quality content. A B2B content writing agency like Purple Iris Communications enables startups to create content that helps build credibility, drive user engagement, and influence buying decisions. An expert team of writers will produce different content assets to guide buyers through the long and complex B2B buying cycle.

A content strategy lays down a framework that will guide your startup’s content creation and distribution plan. Some key aspects of the content strategy are the goals to be achieved, a segmentation of the target audience, content themes, an editorial calendar, and key performance indicators.

Purple Iris will create a variety of content assets, depending on your content strategy and engagement with us. It could be thought leadership assets such as articles, blog posts, case studies, and white papers, or content for lead gen campaigns such as sales emails, landing pages, brochures, social media content.

Creating an editorial calendar involves a number of steps. Our team collaborates with your team to understand your company’s go-to-market strategy and business unit-specific goals for the next quarter or two and plots topics, topic clusters, and content formats based on the overall content strategy.

We have an experienced team of writers who conduct independent research to understand your business, the market, and competitors. For highly technical information, we will reach out to your company’s subject matter experts from time to time.

Brand voice is the personality your company adopts while communicating with its stakeholders. A B2B company may adopt a formal yet relatable personality or a bold yet conversational style. We ensure the tone of voice is consistent across all your content assets.

Thought leadership content is an important aspect of content creation for B2B companies. These could be articles and blog posts written by a company’s leaders that are aimed at sharing knowledge and insights. Other forms of thought leadership content are white papers, reports, points of view, and podcasts. Thought leadership content may contain subtle marketing messages but not overtly promotional material.

Some key metrics we measure include website traffic, keyword ranking, open rates for emails, and social media engagement.

We take utmost care to protect our clients’ proprietary and sensitive information. Every engagement is governed by a non-disclosure agreement. Our internal code of ethics prohibits our team from sharing client information without written approval.

We do not charge per word or per hour. Instead, we provide clients pricing slabs (e.g. 1000-1200 words is one slab). Pricing is also dependent on the complexity of the task. Assignments that demand niche skills or significant research attract a higher rate. We offer discounts on packages or long-term commitments.

We are a 100% remote operation with team members in the Bay Area in the US and across major cities in India.

We use AI as a tool for ideation to complement our own creative thinking process. We also use AI for deep research, particularly for highly technical subjects. However, AI does not take the place of human writers. We are transparent with our clients on how we adopt AI.