We produce content that inspires new thinking and gets your customers to take the actions you want.
Thought Leadership
Content
Services
We produce content that inspires new thinking and gets your customers to take the actions you
want.
Technology Content Writing
We specialise in B2B tech, with a large portfolio of work covering AI, data, analytics and cloud.
Want to power up your content?
About Us
Purple Iris Communications is the content partner that every marketer looks for. We take care to unearth the ‘why’ behind your marketing initiatives. We let the answers shape our work.
Our content writing services enable you to create marketing impact and reach your business goals. We partner with both large enterprises and young and growing companies to establish and amplify your voice, inspire and provoke thought, engage with internal and external stakeholders, and spur the actions you want.
Our Journey in Numbers
50+Organizations We Have Worked For
20+CXO Clients For Thought Leadership Content
12 YearsLongest Running Project
15Industry Sectors We Have Covered
Our Services
Our full breadth of services covers our clients’ need for integrated communications. We understand that your marketing messages across channels must be consistent yet nuanced. We also know there is no safety in sameness. Our writers love to challenge established conventions and keep your users excited and engaged.
Thought Leadership Content
Thought leadership content has the potential to create differentiation for your brand in the market. Use content that is packed with new ideas and insights and backed by research to establish credibility and influence decision-making. But finding your voice is...
Marketing Communications
Effective marketing communications is about finding the right fit between what you have to say and what your customers want to hear. In essence, it is about telling your story from the point of view of your customers. The success...
Internal Communications
Strong internal communication is about informing, engaging, and inspiring employees in your organization to bring their best selves to work every day. In recent years, as remote and hybrid ways of working have taken root, the importance of internal communication...
Content Consulting
Startups need to generate content that helps establish their brand and grow interest in their offerings in the market. As awareness starts developing, their content universe must evolve to fit the requirements of the next stages of a buyer’s journey....
Communications for Fundraising
The social sector landscape in India is evolving rapidly, with new opportunities emerging and philanthropic funding set to grow across donor types. A key development is the greater focus on Environmental, Social, and Governance (ESG) goals by businesses, which is...
B2B Technology Content Writing
With B2B technology buying increasingly shifting online, the value of content to attract, persuade, and retain buyers is growing. Marketing leaders are prioritizing content creation to equip customers with the right information and insights at the right time. B2B technology...
We work with companies in
technology
finance
healthcare
manufacturing
Top 5 Reasons Our Clients Love Us
1
The experience
Each of our senior team members has anywhere between 12 and 25 years of experience. Clients benefit from our cross-industry knowledge, writing skills and expertise in leading a variety of content projects.
2
The partnership focus
We aim to delight our clients each time. The result is long, trusting partnerships, some of which have lasted well over a decade.
3
Our learning mindset
We are learners first, writers next. The time we invest in reading, listening and discussing translate to clarity in thought and words.
4
Our diverse writing skills
Our team’s skills are adaptable to different client requirements – from deep, insights-driven thought leadership content to creative social media copy.
5
The outside-in approach
We combine familiarity of the client’s industry with an outsider’s view. The fresh perspectives we bring in are an asset to our clients’ marketing and communications team.
Blog
21 December 2024
Mastering Impactful Writing: Lessons for Modern Professionals to Ace 2025
In today’s world, strong written communication is not just for writers but all professionals. Poor writing could lead to loss…
Thought Leadership
08 November 2024
AI in Content Writing: Strategies to Protect Content Authenticity
Key highlights Gen AI is improving the efficiency and scalability of B2B content production but posing a challenge in maintaining…
Thought Leadership
18 January 2024
Why Gen AI Cannot Replace Humans in B2B Content Creation
Key highlights Gen AI tools are gaining traction in B2B content creation, fuelled by their ability to produce work more…
Thought Leadership
Case Study
11 December 2023
ESG Report Gets More Depth, Readability with New Approach
Our client is a global leader in Business Process Management (BPM) services, catering to clients across 10 industries for over…
13 December 2022
Fast Turnaround, Quality Content Power Marketing Campaigns, Save Costs and Effort
Our client is one of the global leaders in Business Process Management (BPM) services, with a presence in close to…
28 November 2022
Digital Content Assets Enable Data Analytics Company to Drive Lead Generation for New Services
Our client is a cutting-edge data and analytics solutions provider to the lifesciences industry. For close to two decades, the…
