“When I started Purple Iris, I wanted to make B2B communication feel more human. It means listening for what is said and unsaid, understanding what buyers are looking for, and stripping out complexity and jargon.
More than a decade later, that matters even more.
I’ve learned that a great piece of writing is not the same as good content. Great writing impresses. Good content delivers. That’s what we bring to every engagement: content that creates impact.
If you’re here, you probably believe in the same thing. Let’s create that impact together.”