I find Purple Iris to be very adept at their core skill of writing. They are able to apply this
expertise well to the corporate environment. The team’s good writing skills, combined
with a quick turnaround time, have helped AMD create a repository of case studies and
newsletters.

Many thanks to Team Purple Iris for managing a variety of assignments for us in the
past many months and I am grateful for your prompt and efficient support. We have
consistently observed a high level of positive feedback from all our internal customers,
staff, and colleagues on the quality of work delivered. It has also helped us to enhance
our employee engagement scores. Overall, the communication within the various
campaigns has been of a very high order and found to be extremely effective.

We’ve adopted a storytelling approach to our brand building, where we aim to showcase
meaningful stories about compressed air to establish ELGi as a thought leader. The
challenge is to take highly technical, and often dry topics, and present them in ways that
are engaging for customers and media partners. Panchalee has been a key resource in
telling these stories, with a keen eye to tailoring the approach for a specific audience.
Her abilities to clearly understand briefs, address appropriate clarifying questions, and
present drafts that require minimal changes have drastically reduced my involvement in
the mechanics of content production, thus allowing me to spend time on identifying new
stories. Panchalee is a great partner for ELGi.

As a bootstrapped startup, we have always known the power of content and yet we had
never been able to showcase our case studies as we wanted to. We lacked the depth and
necessary experience to properly develop our content. That’s why we started our
engagement with Purple Iris. What stood out was the depth of experience of the team,
their ability to elicit information for each case study, and the readiness to work on
feedback to bring perfection to each delivery. We plan to extend our engagement and
would like to outsource our content writing entirely. I would highly recommend startups
and corporates alike to hire Purple Iris for their content creation and storytelling
requirements.

Purple Iris sets high standards for the work they deliver. We found the team to be
brimming with new ideas, meticulous with their work, and flexible and easy to work
with. We were able to meet tight deadlines because the approach they followed and the
clean copy they produced that required almost zero rework.

Purple Iris’ ability to convert raw ideas into a compelling story is a capability we do not
see often. We have utilised this capability to benefit our organisation and our
stakeholders.