Effective marketing communications is about finding the right fit between what you have to say and what your customers want to hear. In essence, it is about telling your story from the point of view of your customers.
The success of your marketing communications depends on how well you align the strategy to the messaging and adapt according to the medium and the target audience. Freshness of content is also key to striking a chord with the intended audience.
Purple Iris Communications has deep experience in creating marketing communications for our clients’ integrated communications initiatives.
We bring an outside-in perspective and apply our learnings from a wide variety of campaigns that we have worked on to marketing communications projects