Fast Turnaround, Quality Content Power Marketing Campaigns, Save Costs and Effort

The Client

Our client is one of the global leaders in Business Process Management (BPM) services, with a presence in close to 20 countries

The Problem Statement

The client’s in-house team was struggling to keep up to the demands of the sales and marketing leadership in terms of marketing collateral needed to run campaigns.
Besides the requirements the team gathered from business units on a periodic basis, there were ad hoc requests that needed to be addressed quickly. The client needed a reliable partner that took some of the burden off its in-house team.

What We Did

The Scope

The company roped in Purple Iris Communications as a partner for marketing communications. We have helped the team in building a rich repository of content assets to drive marketing campaigns.

1. Lead collateral building projects with minimal handholding
2. Ideate and deliver content in various formats for new campaigns
3. Provide solutions with a short turnaround time

How We Did it

The Approach

On-going Collateral Building
– Discussions with subject matter experts from various industry domains to bring out the key messages
– Utilising our team’s deep experience in B2B communications and technology and business understanding to turn complex ideas and sometimes fuzzy
briefs into strategic marketing assets
– Creation of content assets such as emails, brochures, landing pages, microsites, articles, case studies and whitepapers to power sales enablement campaigns

Campaign #1
Capture New Demand as Travel and Hospitality Sector Rebounds

– Wrote a series of blog posts and articles focused on trending topics (e.g. the use of touchless technologies in a post-COVID world and on-demand solutions to manage staff shortage)
– Produced content for brochures and creative infographics focused on new service offerings (e.g. customer loyalty analytics and digital document verification service)
– Prepared emails and LinkedIn Inmail messages for sales leaders to promote new service offerings

Campaign #2
Launch of a Suite of New or Rebranded Solutions for Banking and Finance Vertical

– Conceptualised and created microsites and landing pages for a range of solutions focused on different sectors (e.g. capital markets, fintech companies and commercial banking)
– Wrote copy for brochures and rewrote existing brochures to incorporate new positioning
– Drafted sales emails to promote the new solutions among different target audiences

Campaign #3
Promote the company’s brand positioning in Customer Experience (CX)

– Recommended CX-focused themes for blog posts and articles that fit the company’s messaging, and produced the write-ups
– Created a case study on a CX and analytics solution deployed in a new-age media company
– Drafted emails for a drip campaign focused on two industry sectors

The Value We Delivered

Key Highlights:

1. Met both quality and volume requirements minus the overheads associated with in-house content creation

2. Delivered a nimble solution by bringing more hands on deck as and when required

3. Helped marketing to ably support sales with quick and efficient turnaround of marketing collateral

4. Freed up the time of in-house resources to take on additional responsibilities