360° Communications Support Brings Global CSR Celebrations to Life
As the client’s communications partner, we developed a unified narrative and delivered end-to-end communication support across every stage of a global CSR milestone celebration.
CSR Communications
Multiple Audience Groups
Wall Branding
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The Client
Our client is a leading provider of digital-led solutions for business transformation, serving organizations across multiple industries and regions.
The Problem Statement
The company was hosting a large-format volunteer felicitation event to celebrate the 15 th anniversary of its CSR foundation. Beyond recognizing volunteers, the event served as an occasion to tell the story of the foundation’s journey. The leaders wanted a consistent narrativeacross every communication asset, from the anniversary short film and leadership messages to event branding and the live ceremony.
The company sought a communications partner to manage communications for the project end-to-end, ensuring consistency, speed and quality across each touchpoint.
What We Did: The Scope
Our efforts were aimed at:
- Developing a unified communication strategy that connected every stage of the celebration, from pre-event engagement to the live ceremony and post-event communication
- Creating audience-specific communication for employees, leadership and NGO partners while maintaining one consistent narrative
- Delivering communication across multiple formats and coordinating closely with the client’s CSR, marketing, and onsite events teams to ensure seamless execution
How We Did it: The Approach
We created a connected employee experience by ensuring every touchpoint reinforced the same story. This was possible through a collaborative process where we brainstormed with the company’s CSR leaders and the marketing team to decide what employees must experience and the key messages the leadership wanted to leave different audience groups with.
- Developed a five-minute screenplay that celebrated community impact over the years by bringing together volunteer stories, leadership reflections and the foundation's journey into one cohesive narrative
- Worked with the client's marketing team and production agency from concept
development through the final edit, ensuring the story remained consistent throughout production
- Developed talking points for the Chairperson, CEO and CSR Head that balanced celebration with purpose while recognizing volunteers and reinforcing the organization's CSR philosophy
- Created nine tailored invitations for distinct audience groups, including leaders, volunteers, NGO partners and employees across the organization. such as adjusted tone, messaging and details for each audience segment while maintaining a
consistent event identity
- Developed a range of on-site and digital assets such as standees, booths and live-stream backdrops, with tailored messaging that reinforced the narrative
- Worked alongside design and production teams to ensure messaging remained consistent before artwork moved to print
- Developed the emcee script for the live ceremony with neat transitions for the entire event, with leadership addresses, volunteer recognition and NGO felicitations
- Ensured the event maintained a warm, celebratory tone while reflecting the significance of the milestone
Project Outcomes
– Delivered over 30 communication deliverables within 10 business days, enabling production, print and event planning to progress on schedule
– Simplified coordination by serving as a single communications partner across marketing, CSR and external production teams
– Received appreciation from the client’s marketing and CSR leadership. The anniversary film also received positive feedback from attendees for bringing 15 years of volunteer impact to life