Startup Content Marketing Solutions

Amplify Your Presence. Get Set for Scale

We use deep experience, market knowledge, and AI tools to script success for startups. Go full throttle ahead with your go-to-market plan with Purple Iris.

Stay Laser Focused on Marketing Outcomes

Purple Iris Communications offers full-scale content services to startups to advance their marketing goals and fuel business growth

Grow Thought Leadership

Cut through the noise and establish your company’s voice in the market

Engage Users

Build, nurture, and grow user communities with targeted communication

Create Lead Magnets

Get more out of demand gen campaigns with content that influences decision-makers

Our Flexible Content Solutions

Choose from one of our pre-packaged offerings or talk to us to build your own solution

Not looking for a package?

Check out our service offerings

What Our Clients Say About Us

They were available to us through the entire process and made sure there were no challenges in execution. Ownership by the team, especially Panchalee’s, who did not made us feel any gap as far as subject knowledge is concerned. We are a happy customer.

As a bootstrapped startup, we have always known the power of content and yet we hadnever been able to showcase our case studies as we wanted to. We lacked the depth andnecessary experience to properly develop our content. That’s why we started ourengagement with Purple Iris. What stood out was the depth of experience of the team,their ability to elicit information for each case study, and the readiness to work onfeedback to bring perfection to each delivery. I would highly recommend startupsand corporates alike to hire Purple Iris for their content creation and storytellingrequirements.

(Some of the designations may not be current or the individuals may no longer be in the organization.)

We Speak Your Language

Purple Iris Communications has, for over 15 years, partnered with leaders across industries.

B2B Tech

Banking & Finance

Fintech

Manufacturing

Healthcare

Project Management

Edtech

Automotive

Our Approach

We love a good challenge. But what we love even more is having a proven process that turns complexity into clarity. Our approach removes guesswork, ensures alignment with your goals, and delivers content that consistently meets the highest standards.

Discovery & Strategy

We dive deep into your brand, audience, and goals to create a comprehensive content strategy that aligns with your business objectives.

Content Planning

Strategic content calendar development with focus on key messaging, audience targeting, and optimal distribution channels.

Creation & Optimization

Expert content creation using AI-powered tools and human creativity, optimized for search engines and audience engagement.

Launch & Scale

Content deployment across channels with continuous monitoring, analysis, and optimization for maximum impact and growth.

Frequently asked questions

We’re happy to answer any questions or discuss your communication goals. Let’s talk about how we can help your brand grow.

Why should B2B startups work with a content agency?

Creating content is easy. Creating content that drives pipeline growth, builds authority, and supports your GTM motion — that’s where a B2B agency like Purple Iris comes in. We help startups turn content into a strategic lever, with high-quality assets that build trust and influence decisions across a long buying cycle.

What does a content strategy include?

Think of content strategy as your content operating system. It defines your goals, buyer personas, key themes, formats, and channels, all mapped to your business objectives. With a clear strategy in place, you’re not just putting content out there; you’re building momentum that compounds over time.

What kind of content can you create for our startup?

We tailor content to where you are in your growth journey, whether it’s top-of-funnel visibility or bottom-of-funnel conversion. This includes blogs, founder POVs, white papers, sales decks, landing pages, email campaigns, and more. Every asset is created to reflect your voice and engage your ideal customer profile.

How do you build an editorial calendar for startups like ours?

We start by aligning with your GTM roadmap, campaign goals, and key product or funding milestones. Then, we plan a content mix that supports these initiatives, across channels and buyer stages. The outcome is a lean, actionable editorial calendar that helps you stay consistent without overwhelming your team.

We can’t afford to handhold — how will you get up to speed with our business?

No worries, we’re built for that. Our writers dive deep into your space through independent research, competitor analysis, and market trends. When needed, we’ll tap into your internal experts for short syncs, but we’re mindful of your team’s time. The idea is to plug in with minimal friction.

Can we start with a pilot before scaling up?

Definitely. We offer pilot projects so you can experience our approach, turnaround, and quality before going all in. It’s a great way to test collaboration fit, validate outcomes, and then scale to a content retainer or long-term plan that works for you.

Not sure what will work best for you?

We are happy to help. Let’s connect