Content Revamp Helps Elevate Brand, Create Market Differentiation
Purple Iris worked with the client’s leadership to understand their vision, conducted competitor benchmarking, and met aggressive project timelines.
Marketing Communications
Brand Repositioning
Website Refresh
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The Client
The Problem Statement
The company began its journey as a Drupal web solutions provider. Valuebound gained prominence within a few years, with a rich body of work and high-profile global clients. The company’s capabilities grew in other digital technologies as well. However, its success in Drupal preceded its brand. Hence, the company wanted to reposition itself as a provider of digital platforms.
What We Did: The Scope
Valuebound roped in Purple Iris as a content partner for its website revamp project. The project mandate was to:
- Help change perceptions about the company’s capabilities among different user groups
- Position the brand among the leading providers of digital user experience
- Be ready with new content for the entire website in two weeks
How We Did it: The Approach
A tentative website plan was in the works before the project came to us. However, the new capabilities were not documented in the form of solution decks or case studies. With a short turnaround time and no internal resources for reference, we decided on the following approach.
The Value We Delivered
Refreshed web content that:
- Brought out the company’s value proposition
- Helped increase web traffic and user engagement significantly
- Elevated the Valuebound brand in the market
- Showcased its work ethos and growth environment to attract talent
What Our Client Had to Say
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