Purple Iris Communications Pte Ltd is a Singapore-based content writing company with a special focus on business-to-business (B2B) technology writing. We work with some of the leading global technology companies in Asia, strengthening their marketing communications effort across traditional and digital channels.
We enable senior executives, business owners and marketers to reach their business goals with targeted, high-impact communication. The content we create help them establish and amplify their voice, inspire and provoke thought, engage with the target audience, and spur positive action.
Our sister company, Purple Iris Media, has been serving global and regional companies in India since 2010. The company has worked with organisations in enterprise technology, business process management, project management, electronics/semiconductors, healthcare, manufacturing, automotive, travel and leisure, banking and financial services, and more.
Purple Iris Communications extends the full range of content development services to organisations in Singapore and the rest of South East Asia.
One of our areas of specialisation is CEO thought leadership that includes media opinion pieces, blog posts and speeches. Purple Iris Communications bolsters a company’s digital marketing efforts by creating web content that promotes user engagement and enhances online visibility. We take forward our clients’ customer, partner and employee engagement initiatives through carefully crafted newsletters and mailers. We provide fuel to a company’s marketing collateral engine by writing impactful case studies, whitepapers and brochures.
A deep love for writing and current affairs spurred Panchalee’s interest in journalism 25 years ago. After 12 years in a newsroom she took that passion and carefully cultivated editorial skills to the corporate world as a content specialist.
She founded Purple Iris Media in India in 2010 and Purple Iris Communications in Singapore in 2018.
Panchalee’s mission is to make B2B communications meaningful and outcome-driven.
She works with business owners and marketing and communications teams to give business communications an edge with sharp, effective and persuasive writing skills.
Before moving to content services, Panchalee was a journalist for The Times of India in New Delhi and Bangalore for over 12 years. She also contributed to The Straits Times in Singapore for around three years.
In her free time, she loves to read, run and do yoga.
Chitra Dhinakaran is the co-founder and director of Purple Iris Communications. Chitra brings to Purple Iris Communications rich experience in client management and operations, domain knowledge of the banking and financial sector, familiarity with the Singapore regulatory environment and a deep passion for writing.
Chitra is a voracious reader and a blogger, who publishes her writings in her Facebook page, Parallely Speaking.