Improving Employee Engagement with Sharp Messaging, Creative Content
As an extended arm of our client’s in-house team, we work on projects end-to-end, from conceptualization and branding to the delivery of campaign assets.
Employee Communications
Creative Content
Internal Campaigns
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The Client
The Problem Statement
As a fast-growing organization with a diverse workforce, the client wanted to give a boost to its internal communications. The content needed to be creative and compelling.
The client wanted to explore new formats and writing styles so that employees, irrespective of cultures, age profiles, and roles, will engage with it.
What We Did: The Scope
As an integral part of the client’s internal communications team, we are involved right from campaign conceptualization to creating content assets on an ongoing basis. Our mandate:
1. Elevate engagement levels among employees
2. Ideate and deliver creative content for new campaigns
3. Provide solutions with a quick turnaround time
How We Did it: The Approach
Here are three high-priority campaigns in which we collaborated with the client’s in-house team to deliver publishing-ready assets:
– Worked on elevating the overall messaging
– Took care of CXO messages such as emails to go out on behalf of the company’s HR head and business heads
– Created emails, text messages, web banner copy and short video scripts for the company’s social media handles
– Conceptualised and prepared email communication to the company’s ex-employees who are part of its alumni network
– Wrote teasers to generate curiosity around the campaign
– Created banners for laptop wallpapers to improve campaign recall and encourage employees to take a survey
– Drafted emails on behalf of senior executives and follow-up text messages for team leaders
– Created eye-catching teasers to spread awareness about the event among employees
– Drafted speeches and talking points for senior executives
– Wrote emails to promote the event and scripts for the event host
The Value We Delivered
Key Highlights:
- Infused freshness in internal campaigns with creative writing and new formats and styles
- Moved beyond conventional ideas to build brand identities across a wide range of new initiatives
- Improved campaign delivery with quick and efficient turnaround of content projects
- Freed up the time of in-house resources so that they can take on other responsibilities
Ready to Transform Your Content Strategy?
Partner with Purple Iris Communications to create compelling content that drives results. Our expert team specializes in B2B communications that add real weight to your brand.
