Fast Turnaround, Quality Content Power Marketing Campaigns, Save Costs and Effort
Our team developed campaign material on a highly technical subject by collaborating with our client’s leaders from across functions.
Marketing Communications
Demand Gen Content
Lifesciences
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The Client
The Problem Statement
The company wanted to launch a new service – semantic data solutions – to address the growing need for connected data to create knowledge graphs that scientists use in the drug development process. With semantic technologies, the company would be helping biopharma companies connect disparate data sources for improved insights.
It approached Purple Iris Communications to create digital assets for an integrated marketing campaign. The content needed to appeal to both technical and non-technical audiences.
What We Did: The Scope
The integrated marketing campaign required a variety of assets for awareness building and demand generation. The assets aimed at:
1. Educating the audience about semantic technology
2. Demonstrating the company’s core expertise and value proposition
3. Positioning the company as the go-to partner for semantic data solutions
How We Did it: The Approach
We worked closely with the client’s marketing team, semantic subject matter experts, and biopharma domain specialists to carve out the messaging.
– Conceptualised the structure and flow
– Worked with the marketing team on the theme and messaging
– Wrote the content with a view to bringing out the company’s value proposition
– Created a brochure that captures key aspects of the new service
– Turned a technical draft provided by the in-house team into a whitepaper
– Rewrote large sections of the whitepaper content for sharper messaging and better readability
– Created teaser content for social media promotions to generate curiosity and interest
– Drafted emails to introduce the service to existing customers and prospects
– Used established best practices and fresh ideas to drive a high open rate
The Value We Delivered
Key Highlights:
- Created marketing assets with unified messaging to launch a new service
- Provided creative inputs to break down technical information into easily digestible content
- Used our deep expertise in the B2B tech space to deliver the project with minimal handholding
What Our Client Had to Say
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