Thought Leadership
Creating Voices That Shape Conversations
We pave the way for organizations and business leaders to create a competitive advantage through thought leadership, turning informed viewpoints into published authority.
Benefits of a Brand Elevated
Our thought leadership content services simplify the journey from subject matter
expertise to thought leadership.
Influence Decision-making
Become the trusted, credible voice your market turns to for clarity.
Create Differentiation
Stand apart with ideas that carry your signature, not your logo.
Build Loyal Communities
Humanize corporate identities and build belonging through insight and perspective, not promotion.
Our Thought Leadership Content Services
We follow a mature, time-tested approach to develop thought leadership content.
Our team of former journalists brings depth and credibility to every piece. When
topics demand niche expertise, we draw on trusted partners to keep the process
seamless.
Executive Communications
Producing persuasive CXO communication with deep research, fresh thinking, and high editorial standards
- Crafting core messaging, positioning, and key themes
- Managing internal and external communications from a CXO’s desk
- Creating and managing newsletters
- Identifying channels and opportunities to amplify presence
Social Media Management
Strategies for growing visibility and engagement on social media and transforming social presence into a credible extension of the brand
- Profile audit and enhancement
- Goal-driven content strategy (engagement, lead generation, visibility)
- Creating content aligned with thought leadership positioning
- Monitoring performance metrics and refining the approach
Ghostwriting Services
Putting expert writing and storytelling skills to turn an expert perspective into published influence, without diluting your voice
- Conducting research and creating outlines
- Rewriting and polishing manuscripts for books
- Writing opinion pieces, blog posts, and keynote speeches
- Support for media pitches
Whitepapers and Reports
Blending deep research, analytical skills, and a problem-solving mindset to create authoritative content
- Conducting research and creating outlines
- Drafting the document
- Editing and rewriting drafts to improve language and messaging
- Design and visualization, including layout design and infographics
Global Impact
Our ghostwritten CXO bylines have appeared in top-tier publications worldwide.
Thought Leaders Who Partner With Us
Insights, perspectives, contrarian views–an expert’s point of view is sought after at a time when everyone wants to make sense of change. We partner with subject matter experts and entrepreneurs to help develop their thought leadership.
Founders and Startup Leaders
- Turn your vision and entrepreneurial journey into a narrative that resonates with investors, customers, and industry peers.
- Establish thought leadership through blogs, speaking opportunities, and strategic digital engagement.
Consultants and Advisors
- Position yourself as an authority in your niche with a centralized hub of content, publications, and insights.
- Expand influence through books, panels, forums, and podcasts that spotlight your expertise.
CXOs and Executives
- Share your leadership philosophy and industry perspectives to strengthen credibility and attract top talent.
- Amplify your professional voice via op-eds, forums, and strategic digital channels to shape conversations in your sector.
Why Thought Leadership Matters
The noise in the market is getting louder. It will take bold points of view to shift perceptions, not yet another piece of information that adds little value.
55%
of ‘hidden buyers’ actively discover, consume, and evaluate thought leadership as part of their vetting process.
86%
Winning Thought Leadership Means
Being positioned as the go-to voice in your industry.
Leaving a digital footprint that works for you, even when you’re not in the room.
Building trust that converts into business outcomes.
Strengthening credibility that drives partnerships, media interest, and collaboration.
Shaping industry conversations instead of following them.
Turning your ideas and perspective into influence that creates tangible impact.
Attracting opportunities without chasing them.
Thought leadership done right turns
credibility into currency.
What Our Clients Say About Us
(Some of the designations may not be current or the individuals may no longer be in the organization.)
We Speak Your Language
Purple Iris Communications has, for over 15 years, partnered with leaders across industries.
B2B Tech
Banking & Finance
Fintech
Manufacturing
Healthcare
Project Management
Edtech
Automotive
Frequently Asked Questions
We’re happy to answer any questions or discuss your communication goals. Let’s talk about how we can help your brand grow.
Our experience shows that external writers need constant involvement of our team in thought leadership creation. Will it be the same with Purple Iris?
No, we will take up as little of your team’s time as possible. However, input from your team is crucial for us to draw the right insights and create content that is uniquely tailored to your organization. Our process involves structured interviews with your experts at the start of an engagement. Our writers will build on that by tapping published or internal resources and independent secondary research. We will request an additional call only if we are really stuck.
How do you make our executives sound like themselves, not like a generic ghostwriter?
We study their existing communication—presentations, LinkedIn posts, interview transcripts—to understand their natural style, including sentence structure and the vocabulary they prefer. Most importantly, we capture their thoughts and perspectives that bring out their authentic voice consistently. When done right, an executive, while reading the draft, should think: “Yes, that’s exactly what I meant.”
Our topics are complex and technical. How will you ensure factual accuracy and relevance to our audience?
Our core expertise is in translating complex technical topics into marketable assets. We come prepared with informed questions before an interaction with a subject matter expert. At an interview, we are not afraid to ask: “Can you explain that differently?” We spend more time researching a topic than writing a draft. Such time investment is critical as we write for an informed audience who are key decision-makers for their organizations.
Is there any ROI in thought leadership content?
Publishing op-ed pieces or authoritative LinkedIn content will position your executives as trusted voices in their fields of expertise and enhance your brand exposure. Our clients have used high-value content as lead magnets in campaigns. They have seen higher website traffic and engagement with thought pieces created by us. However, to achieve such results, we recommend starting with a content strategy that identifies your goals, audience, publishing cadence, and distribution plan.
Do you use AI to write thought leadership content?
We use AI to help us with research, identify gaps, analyze what competitors are saying, and sometimes to polish a draft. But not to write a piece. Thought leadership requires original thinking, nuanced perspectives, and an authentic voice–aspects that are beyond AI tools. AI can only remix what already exists online.
Ready to Turn Your Voice Into Influence?
Shape how the world sees you. Start your journey today.