Content Consulting Services
Unlock the Potential of Your Content
Through our consulting work, we help you remove ambiguity, fix what isn’t working, and build a content foundation that supports long-term growth.
The Practical Outcomes of Strong Content Consulting
Gain a complete picture of where your content stands today, where it needs to go next, and how to get there, clearly and decisively.
Reveal What’s Working and What’s Not
Get a clear diagnosis of your current content ecosystem, so that you can make informed decisions and eliminate blind spots.
Build a Consistent Brand Story
Ensure every piece of content, internal or external, sounds like one cohesive voice.
Operate With Clarity and Confidence
Give your teams clear frameworks, workflows, and priorities so they always know what to create and why.
Our Content Consulting Services
We bring 15+ years of editorial discipline to B2B content strategy. Our team of former journalists understands how to diagnose content problems, build practical frameworks, and implement solutions that stick.
Content Audits & Diagnostics
A comprehensive audit that highlights opportunities, gaps, and misalignments
- Assessment of website, long-form content, and sales enablement materials
- Evaluation of tone, relevance, depth, and quality
- Mapping content to business goals and audience needs
- Clear diagnostic report with actionable recommendations
Content Strategy & Prioritization
A focused, practical strategy that helps teams invest effort where it actually moves the needle
- Defining strategic themes and content pillars
- Content roadmap aligned with business objectives
- Prioritization framework based on impact and effort
- Recommendations for formats, cadence, and long-form opportunities
Messaging & Narrative Development
A cohesive narrative system that lets teams communicate consistently and confidently
- Core messaging and positioning statements
- Leadership narrative or founder story
- Value propositions and audience-specific messaging
- Tone of voice and communication guidelines
Editorial Guidelines & Quality Standards
Clear standards that ensure every piece of content meets the same level of clarity and credibility.
- Editorial guidelines tailored to your brand
- Style, grammar, and structure frameworks
- Guidelines for long-form content and thought leadership
- Quality benchmarks for internal and external writers
Built for Teams at Every Stage
Content clarity matters at every stage of growth, but the needs vary for each type of organization. We help teams bring structure, alignment, and direction to their content, no matter where they are in their journey.
Startups
- Define your brand voice early and maintain it as you scale.
- Shape your narrative, clarify your messaging, and build a content roadmap
SMEs
- Bring consistency and focus to a growing content ecosystem.
- Align teams on messaging, improve content quality, reinforce a unified brand voice across channels, and prioritize initiatives that actually move the needle.
Enterprises
- Unify fragmented narratives across functions, regions, and teams.
- Refine complex messaging, establish editorial standards, strengthen global communication frameworks, and ensure your brand voice stays consistent, even at scale.
Why Content Strategy Can’t Be Optional
When teams create content without clear goals or a documented strategy, quality becomes inconsistent and impact becomes unpredictable.
42%
of B2B marketers with ineffective strategies, cite unclear goals as the primary reason their content doesn’t deliver results.
47%
of B2B marketers say having a documented strategy contributes to their content marketing success
Strategic Content Consulting Means This
Turning your content into a strategic asset instead of a checklist
Building a content engine that supports every part of your business
Bringing consistency to every touchpoint your audience interacts with
Speeding up execution by removing ambiguity and friction
Creating alignment across leadership, marketing, and subject matter experts
Making content a source of trust, credibility, and competitive advantage
Content becomes expensive
only when it’s created without direction.
See What We’ve Built for Others
Explore the impact we’ve delivered across industries.
What Our Clients Say About Us
(Some of the designations may not be current or the individuals may no longer be in the organization.)
We Speak Your Language
For over 15 years, Purple Iris Communications has partnered with leaders building content functions inside fast-scaling companies.
B2B Tech
Banking & Finance
Fintech
Manufacturing
Healthcare
Project Management
Edtech
Automotive
Frequently Asked Questions
We’re happy to answer any questions or discuss your communication goals. Let’s talk about how we can help your brand grow.
We already create content internally. Why do we need consulting?
Internal teams usually create a lot of content, but it’s hard to step back and judge whether that content is clear, consistent, or aligned with what the business actually needs. Over time, content becomes fragmented with different tones, mixed messages, and assets created for the sake of output rather than impact.
Consulting brings an external, objective view that helps you see what’s working, what’s slowing you down, and where your narrative needs sharpening. It gives your team structure, direction, and clarity so the content they create becomes more strategic, not just more frequent.
How do you conduct a content audit for a B2B company?
We audit your content by understanding your business goals, studying your positioning, and reviewing every major asset, including website pages, sales materials, long-form pieces, and product communication. Then we assess clarity, consistency, relevance, and depth, and check whether your content actually supports buyer decision-making.
The outcome is a diagnostic that shows what needs improvement and why, along with clear recommendations you can act on immediately. It’s an honest, comprehensive look at where your content stands today.
What ROI can we expect from content consulting?
Content consulting improves ROI by reducing wasted effort and strengthening the content that truly influences buyers. When your narrative is clearer, and your content is aligned with real goals, teams produce faster, revise less, and communicate more consistently. This improves buyer understanding, accelerates evaluation cycles, and creates assets that continue delivering value long after they’re published. The return comes from doing less guesswork and more intentional, high-impact work.
We don't have enough resources to create all the content we need. Can content consulting help with that?
Yes. Resource challenges usually stem from unclear priorities, not a lack of talent. Consulting helps you identify what content actually matters, what can be deprioritized, and how your team can work more efficiently with the bandwidth they have. It removes noise from your content calendar and replaces it with focus. And if you still need help with execution, we can support you as your content partners for long-form, strategic, or high-stakes pieces.
How long does a typical content consulting engagement take, and what's the time commitment from our team?
Most engagements take six to twelve weeks, depending on complexity. Your team’s involvement is light, usually limited to a few interviews and short check-ins. We handle the analysis, the audit, and the strategy development so your day-to-day work isn’t disrupted. By the end of the engagement, you have a clear content system without a heavy time investment from your side.
Why invest in content consulting when AI tools like ChatGPT can generate strategies?
AI tools are excellent at giving you a starting point, like summarizing trends, analyzing inputs, and surfacing common best practices in seconds. But that is still based on what already exists online. It can’t understand the nuances of your business, your customers, your internal constraints, or the gaps that are slowing your team down.
Whereas we identify the real issues behind slow content cycles, inconsistent messaging, unclear ownership, and misaligned priorities. The ROI comes from avoiding costly mistakes: months of unfocused content, teams pushing in different directions, messaging that confuses buyers, and assets that don’t support sales or product goals.
Ready to Transform Internal Comms?
Partner with us to create communication moments that truly matter, fueling engagement, trust and belonging. Let’s make your communication feel human again.