Knowledge Assets Help PMI Strengthen Thought Leadership, Improve User Engagement
Across a 15+ year engagement, Purple Iris provided PMI South Asia with editorial services to help the client publish research-led, marketable thought pieces.
Thought Leadership
Whitepaper
Research Paper
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The Client
The Problem Statement
PMI South Asia creates thought leadership and research-led content with the objective of spreading awareness, creating influence, and impacting the growth of the project management profession.
While PMI has research skills and subject matter expertise, the organization often sought our help to convert industry papers into user-friendly and marketable assets.
What We Did: The Scope
We were the content partner of PMI South Asia (earlier PMI India) for over 15 years. Our wide scope of engagement included creating whitepapers, among other assets. We wrote whitepapers from scratch or reorganized and rewrote the content to give it a new shape and meet PMI’s business needs. The scope included:
- Bring out the business context, and make it relatable and useful to the reader
- Identify and fix gaps in the flow of information; sharpen the key takeaways
- Make each whitepaper a compelling read and a marketable asset
How We Did it: The Approach
Each whitepaper project needed a different approach. Here is how we collaborated with the PMI in-house team for three such projects.
The Value We Delivered
Key highlight:
- 1500+ downloads within a few months from around the world of the Playbook for Project Management in Data Science and AI Projects
- Strengthened the organization’s thought leadership in the market
- Supported its business activities
- Enhanced user engagement across digital channels
What Our Client Had to Say
Purple Iris’ ability to convert raw ideas into a compelling story is a capability we do not see often. We have utilized this capability to benefit our organization and our stakeholders.
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