Fast Turnaround, Quality Content Power Marketing Campaigns, Save Costs and Effort
Purple Iris is a key content partner for marketing communications and sales enablement, helping the client improve the quality of marketing assets and drive successful campaigns.
Marketing Communications
Sales Enablement Content
Creative Solutions
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The Client
The Problem Statement
The client’s in-house team was struggling to keep up with the requirements of the sales and marketing teams for marketing collateral for brand building and demand gen campaigns.
Besides the requirements the team gathered from business units on a periodic basis, there were ad hoc requests that needed to be addressed quickly. The client needed a reliable partner that took some of the burden off its in-house team.
What We Did: The Scope
The company roped in Purple Iris Communications as a partner for marketing communications. We have helped the team in building a rich repository of brand assets and materials to drive campaigns. Our efforts have been aimed at:
1. Leading discussions with subject matter experts and business unit heads on collateral building projects with minimal handholding
2. Ideating and delivering creative content in different formats for new campaigns
3. Ensuring unified messaging and style across all published assets
How We Did it: The Approach
– Discussions with subject matter experts from various industry domains to bring out the key messages
– Utilising our team’s deep experience in B2B communications and technology and business understanding to turn complex ideas and sometimes fuzzy briefs into strategic marketing assets
– Creation of content assets such as emails, brochures, landing pages, microsites, articles, case studies and whitepapers to power sales enablement campaigns
– Wrote a series of blog posts and articles focused on trending topics (e.g. the use of touchless technologies in a post-COVID world and on-demand solutions to manage staff shortage)
– Produced content for brochures and creative infographics focused on new service offerings (e.g. customer loyalty analytics and digital document verification service)
– Prepared emails and LinkedIn Inmail messages for sales leaders to promote new service offerings
– Conceptualised and created microsites and landing pages for a range of solutions focused on different sectors (e.g. capital markets, fintech companies and commercial banking)
– Wrote copy for brochures and rewrote existing brochures to incorporate new positioning
– Drafted sales emails to promote the new solutions among different target audiences
– Recommended CX-focused themes for blog posts and articles that fit the company’s messaging, and produced the write-ups
– Created a case study on a CX and analytics solution deployed in a new-age media company
– Drafted emails for a drip campaign focused on two industry sectors
The Value We Delivered
Key Highlights:
- Addressed quality and volume requirements without the overhead associated with in-house content creation
- Delivered a nimble solution by bringing more hands on deck as and when required
- Helped marketing to ably support sales with quick and efficient turnaround of marketing collateral
- Freed up the time of in-house resources to take on additional responsibilities
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