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Building Share of Mind with Infographics

05 September 2022
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Building Share of Mind with Infographics

Team Purple Iris Show, don’t tell. It is a technique that writers employ in storytelling…

Business Communications Marketing Communications
30 June 2022
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Writing a Press Release: Tips on How to…

Every day thousands of press releases exchange hands but only a small fraction of them…

Blog Business Communications Marketing Communications
14 May 2022
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What I Learnt From Delays in a Website…

Panchalee Thakur A few weeks ago a client’s new website went live – a year…

Blog Business Communications Marketing Communications
15 April 2022
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Why You Need a Good Content Writing Agency:…

Team Purple Iris Content is the gateway to grabbing the attention of your audience. But…

Blog Business Communications Content Consulting Internal Communications Marketing Communications Service Thought leadership content
14 December 2021
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Expand Your Content Universe: Invest in Earned, Owned,…

Team Purple Iris Content is the fuel that drives marketing. Companies need to get a…

Blog Business Communications Marketing Communications
29 September 2021
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What Business Leaders Must Know About Thought Leadership…

Panchalee Thakur Until recently, the sharing of knowledge was the domain of educators, and it…

Blog Business Communications Service Thought leadership content
28 August 2021
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Repurpose Webinar Content: Eight Smart Ways To Do…

Team Purple Iris Raise your hand if this statistic rings a bell: 54 percent of…

Blog Business Communications Marketing Communications Service
13 July 2021
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Persuasive Writing: Aim to Convince and Convert, Not…

Panchalee Thakur  Communicating with the purpose of persuading someone to not just think differently but…

Blog Business Communications Content Consulting Service Thought leadership content
15 June 2021
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Communication in the Time of COVID-19

Panchalee Thakur Heads of states using video conferencing to discuss global issues. Large conferences being…

Blog Business Communications Content Consulting Internal Communications Service
30 May 2021
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Decoding Empathy in Communication: Know How to Get…

Panchalee Thakur The use of empathy in communication has been a part of the corporate…

Blog Business Communications Content Consulting Internal Communications Marketing Communications Service Thought leadership content
06 February 2021
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The Ultimate Guide to B2B Content Writing

Panchalee Thakur The way companies communicate with their customers has evolved in the past few…

Blog Business Communications Content Consulting Internal Communications Marketing Communications Service Thought leadership content
20 December 2020
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Year-Ender Series: 5 Thought Leadership Themes to Focus…

Panchalee Thakur Each year new ideas take shape and new thinking emerges. Opinion makers and…

Blog Business Communications Content Consulting Service Thought leadership content
15 December 2020
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Year-Ender Series: 5 Forms of Content You Will…

Panchalee Thakur Each year the pundits declare the death of one form of content and…

Blog Business Communications Content Consulting Marketing Communications Service
08 December 2020
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Year-Ender Series: Words We Don’t Want to Hear…

Panchalee Thakur If there is one exercise that defines the global mood and tells us…

Blog Business Communications Content Consulting Internal Communications Service Thought leadership content
02 December 2020
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Social media content: 4 examples of great campaigns

Panchalee Thakur Educative and supportive. Positive and inspirational. Light-hearted and empathetic. Social media content this…

Blog Business Communications Content Consulting Marketing Communications Service
26 November 2020
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Publishing an email newsletter: 5 mistakes you must…

A nifty design, attractive visuals and well—written copy — these are three ingredients that make…

Blog Business Communications Marketing Communications Service
14 October 2020
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5 types of evergreen content to create for…

Team Purple Iris At a time of instant hits, clickbait headlines and content created purely…

Blog Business Communications
05 September 2020
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How to use business storytelling to improve effectiveness…

Panchalee Thakur A story that sticks as opposed to facts that need the effort to…

Blog Business Communications Content Consulting Service Thought leadership content
20 August 2020
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Content Audit: 5 Steps To Improve User Engagement

Team Purple Iris You must have heard this already: the Internet does not forget. But…

Blog Business Communications Content Consulting Marketing Communications Service
13 July 2020
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Why Employee Newsletter is Key to Boosting Morale…

Panchalee Thakur First came images and stories that narrated the toll that COVID-19 was taking…

Blog Business Communications Internal Communications Service

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