The Opportunity
Turn Credibility Into Currency
B2B marketers know that thought leadership is not about visibility alone, but as much about influence. Positioning your leaders as trusted experts can do what traditional marketing cannot: open doors, build trust, and accelerate buying decisions.
For startups and mid-sized firms, a strong leadership voice can dramatically expand reach and reputation.
Edelman–LinkedIn reports that 86% of hidden buyers value thought leadership content that brings new insights and challenges assumptions.
The Challenge
Add Value to an Already Informed Audience
Your prospects do not need more content. They want fresh thinking and bold perspectives that shift perceptions. You need thought leadership that goes beyond checking the box. It must offer clarity, credibility, and authenticity to your corporate identity.
The Solution
Partner With Purple Iris Communications
We help B2B marketers craft articles, white papers, reports, and other digital assets that elevate authority and drive leads.
Why Clients Choose Us:
50+ CXOs have partnered with us
25+ global publications feature bylines authored by our team
Team comprising former journalists with knowledge of tech
Access to a curated network of specialist writers in different domains
Proven experience across enterprise tech, finance, healthcare, and manufacturing
Tech domains covered: AI, cloud, data analytics, automation & RPA
Client Testimonials
“They have senior IT writers who understand requirements quickly.”
Diganta Kumar Barooah
Senior Marketing Manager
Torry Harris Integration Solutions
Result:
Content published in leading media, improved SEO, higher engagement.
“They were available to us through the process and ensured there were no challenges in execution.”
Rajat Chopra
CEO
BankersKlub
Result:
Coverage in top business and tech publications, strong pre-launch visibility.
“They have highly talented resources.”
Anonymous
Communications, Branding & Marketing Head
IT Company
Result:
Published content in prestigious publications, improved audience engagement.
(Some of the designations may not be current or the individuals may no longer be in the organization.)