Ideas, Insights, and the People Behind Them

Explore how our writers think about B2B content

Ashita Mandanna

Senior Writer,
Marketing Communications

Ashita brings over two decades of experience across brand management, retail marketing, education, and B2B content. This multidisciplinary perspective shapes her writing in external communications. Beyond work, she enjoys reading, good films, and firmly believes dogs make every story better.

Articles

7 Signs Your Brand Messaging Needs a Refresh

16 Jul 2026

By: Ashita Mandanna

Brand messaging refresh concept showing a search bar asking "What do we really stand for?" beside a brand identity refresh illustration, highlighting the need to align messaging with business growth.

The Psychology Behind B2B Messaging: How Words Convert and Drive Growth

22 Apr 2026

By: Ashita Mandanna

Illustration of communication and language word cloud showing how words influence understanding and B2B messaging effectiveness
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