Currently Browsing: Website strategy

b2b content writing
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Business Communications

The Ultimate Guide to B2B Content Writing

January 22, 2021 0 Comments

Panchalee Thakur The way companies communicate with their customers has evolved in the past few decades. Until recently, B2B companies relied on…

content 2021
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Business Communications

Year-Ender Series: 5 Forms of Content You Will See More in 2021

December 10, 2020 0 Comments

Panchalee Thakur Each year the pundits declare the death of one form of content and the resurgence of another. A few years…

email newsletter
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Business Communications

Publishing an email newsletter: 5 mistakes you must avoid

October 21, 2020 0 Comments

A nifty design, attractive visuals and well—written copy — these are three ingredients that make a great newsletter. But what sounds like…

How to conduct content audit and improve user engagement
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Business Communications

Content Audit: 5 Steps To Improve User Engagement

August 12, 2020 1 Comment

Team Purple Iris You must have heard this already: the Internet does not forget. But what you may not have heard is…

Website content strategy
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Business Communications

What I Learnt From Delays in a Website Re-Launch Project

November 8, 2019 11 Comments

Panchalee Thakur A few weeks ago a client’s new website went live – a year behind schedule. A project that had kicked…