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press release writing
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Business Communications

Writing a Press Release: Tips on How to Pack a Punch

September 29, 2021 0 Comments

Every day thousands of press releases exchange hands but only a small fraction of them secure a spot in the media. Press…

content writing agency
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Business Communications

Why You Need a Content Writing Agency: Top 5 Reasons

August 19, 2021 0 Comments

Team Purple Iris Content is the gateway to grabbing the attention of your audience. But producing good content is not a one-time…

b2b content writing
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Business Communications

The Ultimate Guide to B2B Content Writing

January 22, 2021 1 Comment

Panchalee Thakur The way companies communicate with their customers has evolved in the past few decades. Until recently, B2B companies relied on…

email newsletter
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Business Communications

Publishing an email newsletter: 5 mistakes you must avoid

October 21, 2020 0 Comments

A nifty design, attractive visuals and well—written copy — these are three ingredients that make a great newsletter. But what sounds like…

How to conduct content audit and improve user engagement
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Business Communications

Content Audit: 5 Steps To Improve User Engagement

August 12, 2020 1 Comment

Team Purple Iris You must have heard this already: the Internet does not forget. But what you may not have heard is…