Currently Browsing: Website content

b2b content writing
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Business Communications

The Ultimate Guide to B2B Content Writing

January 22, 2021 0 Comments

Panchalee Thakur The way companies communicate with their customers has evolved in the past few decades. Until recently, B2B companies relied on…

email newsletter
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Business Communications

Publishing an email newsletter: 5 mistakes you must avoid

October 21, 2020 0 Comments

A nifty design, attractive visuals and well—written copy — these are three ingredients that make a great newsletter. But what sounds like…

How to conduct content audit and improve user engagement
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Business Communications

Content Audit: 5 Steps To Improve User Engagement

August 12, 2020 1 Comment

Team Purple Iris You must have heard this already: the Internet does not forget. But what you may not have heard is…

Website content strategy
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Business Communications

What I Learnt From Delays in a Website Re-Launch Project

November 8, 2019 11 Comments

Panchalee Thakur A few weeks ago a client’s new website went live – a year behind schedule. A project that had kicked…

re-purposing content
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Business Communications

Re-purposing content: Tips on how to maximise value

June 23, 2019 2 Comments

Panchalee Thakur If you are a marketing and communications professional, you are probably trying out ways to maximise value out of your…