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press release writing
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Business Communications

Writing a Press Release: Tips on How to Pack a Punch

September 29, 2021 0 Comments

Every day thousands of press releases exchange hands but only a small fraction of them secure a spot in the media. Press…

media bucket
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Business Communications

Expand Your Content Universe: Invest in Earned, Owned, Paid Media

June 16, 2021 2 Comments

Team Purple Iris Content is the fuel that drives marketing. Companies need to get a firm grip on both the volume and…

webinar content
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Business Communications

Repurpose Webinar Content: Eight Smart Ways To Do It

April 27, 2021 0 Comments

Team Purple Iris Raise your hand if this statistic rings a bell: 54 percent of B2B professionals attend webinars every week.  Webinars…

empathy in communication
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Business Communications

Decoding Empathy in Communication: Know How to Get it Right

February 9, 2021 1 Comment

Panchalee Thakur The use of empathy in communication has been a part of the corporate discourse for a while now. Today, in…

b2b content writing
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Business Communications

The Ultimate Guide to B2B Content Writing

January 22, 2021 1 Comment

Panchalee Thakur The way companies communicate with their customers has evolved in the past few decades. Until recently, B2B companies relied on…