Currently Browsing: B2B marketing

content 2021
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Business Communications

Year-Ender Series: 5 Forms of Content You Will See More in 2021

December 10, 2020 0 Comments

Panchalee Thakur Each year the pundits declare the death of one form of content and the resurgence of another. A few years…

buzzwords to avoid in 2021
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Business Communications

Year-Ender Series: Words We Don’t Want to Hear in 2021

December 3, 2020 0 Comments

Panchalee Thakur If there is one exercise that defines the global mood and tells us in one shot what dominated conversations in…

social media content
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Business Communications

Social media content: 4 examples of great campaigns

November 12, 2020 0 Comments

Panchalee Thakur Educative and supportive. Positive and inspirational. Light-hearted and empathetic. Social media content this year has taken a whole new tone…

email newsletter
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Business Communications

Publishing an email newsletter: 5 mistakes you must avoid

October 21, 2020 0 Comments

A nifty design, attractive visuals and well—written copy — these are three ingredients that make a great newsletter. But what sounds like…

Business storytelling - key elements
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Business Communications

How to use business storytelling to improve effectiveness of B2B communications

September 8, 2020 0 Comments

Panchalee Thakur A story that sticks as opposed to facts that need the effort to remember.  A technique that pulls the strings…