Currently Browsing: B2B marketing

media bucket
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Business Communications

Expand Your Content Universe: Invest in Earned, Owned, Paid Media

June 16, 2021 0 Comments

Team Purple Iris Content is the fuel that drives marketing. Companies need to get a firm grip on both the volume and…

webinar content
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Business Communications

Repurpose Webinar Content: Eight Smart Ways To Do It

April 27, 2021 0 Comments

Team Purple Iris Raise your hand if this statistic rings a bell: 54 percent of B2B professionals attend webinars every week.  Webinars…

empathy in communication
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Business Communications

Decoding Empathy in Communication: Know How to Get it Right

February 9, 2021 0 Comments

Panchalee Thakur The use of empathy in communication has been a part of the corporate discourse for a while now. Today, in…

content 2021
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Business Communications

Year-Ender Series: 5 Forms of Content You Will See More in 2021

December 10, 2020 0 Comments

Panchalee Thakur Each year the pundits declare the death of one form of content and the resurgence of another. A few years…

buzzwords to avoid in 2021
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Business Communications

Year-Ender Series: Words We Don’t Want to Hear in 2021

December 3, 2020 0 Comments

Panchalee Thakur If there is one exercise that defines the global mood and tells us in one shot what dominated conversations in…