Currently Browsing: B2B marketing

press release writing
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Business Communications

Writing a Press Release: Tips on How to Pack a Punch

September 29, 2021 0 Comments

Every day thousands of press releases exchange hands but only a small fraction of them secure a spot in the media. Press…

content writing agency
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Business Communications

Why You Need a Content Writing Agency: Top 5 Reasons

August 19, 2021 0 Comments

Team Purple Iris Content is the gateway to grabbing the attention of your audience. But producing good content is not a one-time…

thought leadership
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Business Communications

What Business Leaders Must Know About Thought Leadership Content

August 2, 2021 0 Comments

Panchalee Thakur Until recently, the sharing of knowledge was the domain of educators, and it took place in institutions of learning. Beyond…

media bucket
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Business Communications

Expand Your Content Universe: Invest in Earned, Owned, Paid Media

June 16, 2021 2 Comments

Team Purple Iris Content is the fuel that drives marketing. Companies need to get a firm grip on both the volume and…

webinar content
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Business Communications

Repurpose Webinar Content: Eight Smart Ways To Do It

April 27, 2021 0 Comments

Team Purple Iris Raise your hand if this statistic rings a bell: 54 percent of B2B professionals attend webinars every week.  Webinars…