Currently Browsing: B2B communications

How to conduct content audit and improve user engagement
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Business Communications

Content Audit: 5 Steps To Improve User Engagement

August 12, 2020 1 Comment

Team Purple Iris You must have heard this already: the Internet does not forget. But what you may not have heard is…

COVID-19 employee engagement
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Business Communications

Why Employee Newsletter is Key to Boosting Morale During COVID-19

July 29, 2020 2 Comments

Panchalee Thakur First came images and stories that narrated the toll that COVID-19 was taking on human lives. And now we are…

Business blogs as marketing tools in 2020
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Business Communications

Business blogging – is your blogging strategy right for 2020?

February 21, 2020 4 Comments

Panchalee Thakur If you are a B2B marketer and are using business blogging for content marketing, you are among nine out 10…

Case study essentials
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Business Communications

Want to Influence Buying Decisions with Case Studies? Follow these Rules

September 9, 2019 1 Comment

Panchalee Thakur Long before influencer marketing became a thing and individuals with power to sway purchasing decisions gained celebrity status, there was…

re-purposing content
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Business Communications

Re-purposing content: Tips on how to maximise value

June 23, 2019 2 Comments

Panchalee Thakur If you are a marketing and communications professional, you are probably trying out ways to maximise value out of your…