Manager – Marketing Communications
18 May 2022
Work experience: 10-12 years
We are looking for a senior writer to join our team in India who has experience in producing content related to marketing communications. The ideal candidate is proficient in creating smart, creative copy to drive our client’s marketing campaigns. She/he must have a good understanding of technology and be familiar with what goes into B2B marketing campaigns.
The writer will be working exclusively for a large technology client and be an extended part of the client’s in-house content team.
Job responsibilities:
- Create high-quality, compelling content (e-mails, brochures, flyers, presentations etc.) that can be converted into visually appealing assets to enable inside sales team in lead generation.
- Develop campaign-driven assets such as microsites, infographics, video scripts, etc.
- Assist in crafting leadership communication.
- Work with the digital marketing team to update or create content/new webpages related to solutions, services and brand.
- Edit and proofread content to ensure accuracy, consistency and alignment with brand guidelines.
- Utilize SEO best practices to optimize marketing communications materials.
Ideal skills:
- Ability to convert technical content into marketing copy.
- Think creatively to produce engaging copy and smart headlines and taglines.
- Being proactive and taking the lead in projects.
- Meticulous worker who pays attention to detail.
- Multi-tasker who can manage several projects at a time.
- Self-starter and independent worker.
Background
Preference for business or technology journalists or communications professionals with experience in producing marketing collateral.
Education
Bachelor’s degree in any specialisation.
