Currently Browsing: Business Communications

Business blogs as marketing tools in 2020
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Business Communications

Business blogging – is your blogging strategy right for 2020?

February 21, 2020 4 Comments

Panchalee Thakur If you are a B2B marketer and are using business blogging for content marketing, you are among nine out 10…

Website content strategy
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Business Communications

What I Learnt From Delays in a Website Re-Launch Project

November 8, 2019 11 Comments

Panchalee Thakur A few weeks ago a client’s new website went live – a year behind schedule. A project that had kicked…

Case study essentials
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Business Communications

Want to Influence Buying Decisions with Case Studies? Follow these Rules

September 9, 2019 1 Comment

Panchalee Thakur Long before influencer marketing became a thing and individuals with power to sway purchasing decisions gained celebrity status, there was…

re-purposing content
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Business Communications

Re-purposing content: Tips on how to maximise value

June 23, 2019 2 Comments

Panchalee Thakur If you are a marketing and communications professional, you are probably trying out ways to maximise value out of your…

speechwriter guide
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Business Communications

A Speechwriter’s Guide – Top 4 Lessons That Count

June 23, 2019 0 Comments

Panchalee Thakur Of the many eagerly awaited keynotes and discussions at the recently concluded annual meeting of the World Economic Forum at…