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empathy in communication
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Business Communications

Decoding Empathy in Communication: Know How to Get it Right

February 9, 2021 1 Comment

Panchalee Thakur The use of empathy in communication has been a part of the corporate discourse for a while now. Today, in…

b2b content writing
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Business Communications

The Ultimate Guide to B2B Content Writing

January 22, 2021 1 Comment

Panchalee Thakur The way companies communicate with their customers has evolved in the past few decades. Until recently, B2B companies relied on…

thought leadership themes
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Business Communications

Year-Ender Series: 5 Thought Leadership Themes to Focus on in 2021

December 17, 2020 2 Comments

Panchalee Thakur Each year new ideas take shape and new thinking emerges. Opinion makers and thought leaders set the course for others…

content 2021
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Business Communications

Year-Ender Series: 5 Forms of Content You Will See More in 2021

December 10, 2020 0 Comments

Panchalee Thakur Each year the pundits declare the death of one form of content and the resurgence of another. A few years…

buzzwords to avoid in 2021
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Business Communications

Year-Ender Series: Words We Don’t Want to Hear in 2021

December 3, 2020 0 Comments

Panchalee Thakur If there is one exercise that defines the global mood and tells us in one shot what dominated conversations in…