Posts By: admin

Gender Equality
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Business Communications

Gender sensitive communication: are you using the right language?

March 6, 2020 0 Comments

Panchalee Thakur At a friendly quiz at a dinner party, where the men and women were pitted against one another, a friend…

Business blogs as marketing tools in 2020
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Business Communications

Business blogging – is your blogging strategy right for 2020?

February 21, 2020 4 Comments

Panchalee Thakur If you are a B2B marketer and are using business blogging for content marketing, you are among nine out 10…

Website content strategy
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Business Communications

What I Learnt From Delays in a Website Re-Launch Project

November 8, 2019 11 Comments

Panchalee Thakur A few weeks ago a client’s new website went live – a year behind schedule. A project that had kicked…

Case study essentials
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Business Communications

Want to Influence Buying Decisions with Case Studies? Follow these Rules

September 9, 2019 1 Comment

Panchalee Thakur Long before influencer marketing became a thing and individuals with power to sway purchasing decisions gained celebrity status, there was…

Professional Article Writing Services
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Leisure Writing

Striking the Right Balance

July 26, 2019 0 Comments

Chitra Dhinakaran Nature seeks symmetry. A right balance between the yin and the yang, the dark and the light. Even the human…