Content Solutions for B2B Startups
Amplify Your Presence. Get Set for Scale
We use deep experience, market knowledge, and AI tools to script success for startups.
Go full throttle ahead with your go-to-market plan with Purple Iris
Stay Laser Focused on Marketing Outcomes
Purple Iris Communications offers full-scale content services to startups to advance their marketing goals and fuel business growth
Grow Thought Leadership
Cut through the noise and establish your company’s
voice in the market
Engage Users
Build, nurture, and grow user communities with targeted communication
Create Lead Magnets
Get more out of demand gen campaigns with content that influences decision-makers
Our Flexible Content Solutions
Choose from one of our pre-packaged offerings or talk to us to build your own a la carte solution
Building and Elevating
Brand Awareness
Authentic content to tell your brand story and grow the company profile
Campaign Kit for
Demand Gen Activities
Content for integrated campaigns to fill your marketing funnel
360-Degree Content
Strategy and Planning
A comprehensive plan for sustained, measurable outcomes
What Startup Clients Say About Our Work
They were available to us through the entire process and made sure there were no challenges in execution.
Purple Iris sets high standards for the work they deliver. We found the team to be brimming with new ideas, meticulous with their work, and flexible and easy to work with.
Their empathy and understanding of our business needs were impressive.
We Speak Your Language
Our team understands the nuances of your industry and creates content that resonates with your audience
B2B Tech
Banking and
Finance
Fintech
Manufacturing
Healthcare
Project
Management
Edtech
Automotive
Our Approach
FAQs
Have questions? We have you covered
Content creation is easy, but not quality content. A B2B content writing agency like Purple Iris Communications enables startups to create content that helps build credibility, drive user engagement, and influence buying decisions. An expert team of writers will produce different content assets to guide buyers through the long and complex B2B buying cycle.
A content strategy lays down a framework that will guide your startup’s content creation and distribution plan. Some key aspects of the content strategy are the goals to be achieved, a segmentation of the target audience, content themes, an editorial calendar, and key performance indicators.
Purple Iris will create a variety of content assets, depending on your content strategy and engagement with us. It could be thought leadership assets such as articles, blog posts, case studies, and white papers, or content for lead gen campaigns such as sales emails, landing pages, brochures, social media content.
Creating an editorial calendar involves a number of steps. Our team collaborates with your team to understand your company’s go-to-market strategy and business unit-specific goals for the next quarter or two and plots topics, topic clusters, and content formats based on the overall content strategy.
We have an experienced team of writers who conduct independent research to understand your business, the market, and competitors. For highly technical information, we will reach out to your company’s subject matter experts from time to time.
Not sure what will work best for you?
We are happy to help.
Get in Touch With Us
in**@pu*************.com